I'll take the Pink one
Vodafone Germany did a survey on how women used phones and was "shocked" that they knew how to use them.Vodafone Germany determining that "women are informed mobile phone users who know what they want." Um, just like the rest of us, then? The survey seeks to answer such important questions as "Does [a woman's phone] have to be pink?" and "Do female users know what UMTS stands for?" It's hard to imagine a serious attempt at segmentation is behind this, since it's so patronizing: evidently a third of women "trust in their own judgement and don't ask for advice" when buying a phone. Yay women! Vodafone didn't think you had it in you! And the other two-thirds "ask their husband, boyfriend, or a sales assistant" -- apparently single women and lesbians are out of luck. Some of the stuff just speaks for itself: "One surprising finding is that the presumed 'typical female' criterion of colour was only accorded a priority ranking of eleven out of a total of sixteen criteria." Right, because everything has to be pink.
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posted by Edward Young @ 1:39 PM
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